Oppo's new flagship costs as much as an iPhone in Europe
The Find X10 Pro Max is priced at €1,799, matching the cost of the iPhone 18 Pro Max and approaching the price of foldable devices.
By Alina Carter ·
European shoppers face a steep bill for Oppo's latest Android smartphone. The Find X10 Pro Max carries a starting price of €1,799, a figure that matches the current cost of the iPhone 18 Pro Max in the region. This price point places a non-foldable device in the same financial tier as premium folding phones, which typically command higher premiums due to their complex hardware.
The new handset is powered by a MediaTek processor and features advanced camera systems and long battery life. Despite these specifications, the pricing has drawn immediate scrutiny from consumers. The cost sits only €200 below the Samsung Galaxy Z Fold 8, which retails for €1,999 in Europe. Meanwhile, the Samsung Galaxy S26 Ultra, a direct competitor in the flat smartphone category, is listed at €1,769, creating a narrow margin between the top-tier Android options.
The high price tag is part of a wider trend in the mobile industry, driven largely by rising costs for memory components used in artificial intelligence applications. Reviewers and industry analysts refer to this economic pressure as "RAMageddon." While Oppo is not solely responsible for the price hike, the situation affects competitors as well. Xiaomi is reportedly facing similar pricing challenges for its upcoming European releases, suggesting that the current cost structure is an industry-wide issue rather than a single company's strategy.
Online communities have reacted strongly to the launch. Users on Reddit have noted that the Find X10 Pro Max is priced identically to Apple's latest flagship. Some buyers pointed out that older models remain available at significantly lower costs. The previous generation Find X9 Ultra can still be purchased for less than the new model, and the Find X9 Pro is available for approximately €1,000 in Europe. Commenters highlighted that the older Find X9 Pro often includes more storage memory and a larger battery while costing hundreds of euros less than the new Find X10 Pro Max.
Despite the high sticker price, some early adopters have found ways to reduce the cost. Certain buyers in the United Kingdom reported using promotional offers to lower their final bill. However, these discounts do not alter the base price of the device. The reviewer noted that while the phone performs well, the price is difficult to justify when previous generations offer comparable performance at a lower cost.
The Find X10 Pro Max is available for purchase in Europe as of this week. Consumers must decide if the new hardware justifies the premium over last year's models. The price stands at €1,799, making it one of the most expensive flat smartphones currently sold on the continent.
